For the past few weeks, I've been putting myself through graphic design mayhem. I was creating a how-to guide on how to hire an artist for a custom art tile project, like a kitchen backsplash, fireplace surround, or a mural for a walk-in shower.
With the copy written, images selected, I popped it all into a poorly formatted document and sent it to the virtual assistant with vague instructions to add the logo, contact info, copyright, color, and branding. I neglected to add how I wanted it to feel, what I wanted it to look like, or whether I wanted it on one page or three. I got back exactly what I sent with color, logo, contact info, and some branding. With a few tweaks, I could have lived with. My artist group could not. After going back and forth with them, some angst on my part, I got a clear vision of what I wanted. A beautiful, concise, nicely branded one-page document. You can sign up to get this work of art on How to Create Stunning and Meaningful Kitchen Backsplashes here.
A portion of a tile inset that replicates the wallpaper from the customer’s childhood nursery at her grandmother’s home.
As I was lying in bed this morning, subconsciously aware of the sun coming up, and enjoying the most creative and productive thinking time of the day. I realized had I followed my advice on how to hire an artist when I talked with the virtual assistant, I could have saved myself a week of angst and time. The guide is written to help my customers, but it's not exclusive to clay or tile, it'll work for any artist.
12” x 24” Backsplash in Rain White.